Chapter 3. Text Formatting
Getting text onto a Web page (Chapter 2) is a good start, but effective communication
requires effective design, too. Large, bold headlines help readers scan
a page's important topics. Colorful text focuses attention. Bulleted sentences
crystallize and summarize ideas. Just as a monotonous, low-key voice puts a crowd to
sleep, a vast desert of plain HTML text is sure to turn visitors away from the important
message of your site. In fact, text formatting could be the key to making your Widgets
Online 2004 Sale-a-thon a resounding success instead of an unnoticed disaster.
To help you get your point across, Dreamweaver provides the tools you need to format
your text in compelling and eye-catching ways (see Figure 3-1 for examples of good
and bad text formatting).