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What Good Are Web Services?

So, it's pretty neat that you can call a method from one computer to the other. How is that useful? Web services represent the underpinnings of a whole new model for communicating between enterprises. Here are a couple of examples of how they are useful.

If you've ever gotten a package delivered to you via the United Parcel Service, you almost invariably need to scrawl your name on the big, brown, bulky tablet handed to you by the guy in the brown shirt. When you sign the tablet, UPS knows that you received the package and they can record that information. Tracking packages in real time is really useful for UPS's business. Recipients always want to know where their packages are at any time, and using this technology helps UPS provide this information to end customers.

UPS undoubtedly spent a great deal of money on their package tracking system. They developed the technology in the early 1990s—long before even Al Gore knew what the Internet was. With the advent of a worldwide connected network (the Internet), small and manageable wireless devices to connect to the Internet, and a commonly understood wire format (SOAP), enterprises can develop functionality similar to that used by UPS for a fraction of the cost.

A second way in which Web services will prove useful is in supply chain management. Back in the 1980s, Electronic Data Interchange (EDI for short) promised to allow companies to order supplies and services automatically with little or no human intervention. The idea was that different companies would subscribe to a data format and would be able to order supplies and services from other enterprises in a much more streamlined way.

Unfortunately, EDI turned out to be mostly a glorified e-mail system. The formats for data interchange were brittle and easily broken. Furthermore, when the format broke, it took a long time for the companies involved to reach another agreement on a new format.

Web services promise to help solve the problem of a brittle data interchange mechanism. Through more elaborate orchestration frameworks (like BizTalk from Microsoft), Web services promise to make automatic data interchange between enterprises much more doable and affordable than ever before.


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